The offer in one minute
Right-sized for where you are. A full six-month transformation is more than you need right now. This is a focused 60-day sprint that does the whole foundational job at once: it protects your Shopify migration, builds your technical and authority foundations, and stands up a real library of content that wins the destination and wine recommendations. Done-for-you, timed to your launch, and built so you own the engine at the end.
60 days
foundations built, 2 weeks of setup then 6 weeks of content
45 pieces
of content, built and published on Notable in your voice
80 / 100
the AI-Ready standard we build you toward across the four pillars
NZD $15,000
up front, or 3 monthly payments of $6,000, less than half a full transformation
What you get
Three outcomes the sprint is built to deliver. We sell the outcome, then hand you the system that keeps producing it.
01
Protect the migration
Your nineteen years of authority carry safely across to the new Shopify site, with a complete redirect map and the vintage archive preserved, so nothing leaks away when you launch.
02
Be the winery AI recommends
When a traveller asks ChatGPT or Google for the best biodynamic winery or where to eat near Waipara, yours is the name that shows up, gets quoted and books the table.
03
Own the engine
You finish with your foundations built, a real content library, and Notable calibrated to your voice, so you keep publishing yourself without another big project.
What we build, over 60 days
1Weeks 1 to 2: Foundations
The base everything else stands on, built into the new Shopify site as it launches.
Technical SEO foundations
- Migration protection: review your developer's plan and lock a complete 301 redirect map, protecting your homepage, "Things to do", the wines and the vintage archive through launch and the critical weeks after
- robots.txt and llms.txt set up so ChatGPT, Perplexity and Google AI are welcomed and can read you
- Winery, LocalBusiness, Restaurant, Product and FAQ schema deployed and validated against Google's Rich Results Test
- Clean titles, meta and headings across your key pages, graceful and on-brand, and your menu and transport details lifted out of PDFs into real, crawlable pages
Authority foundations
- Your core brand citations set up and made consistent across the web, so the engines see one clear, trusted entity
- Foundational listings in the directories that matter for a destination winery, plus a review and disavow of any harmful backlinks
- Organisation and entity schema linking your profiles, building on the category-leading authority you already hold
Strategy and setup
- Your keyword, AI-prompt and content-cluster strategy: the destination, wine, region and biodynamic questions travellers actually ask, mapped into a prioritised plan
- A captured baseline of your rankings, AI visibility and organic traffic, taken before we start, yours to keep
- Notable, your own AI-search platform, set up and calibrated to your exact tone of voice
2Weeks 3 to 8: Content, built on Notable
45 pieces across the six weeks, every one drafted in your voice for you to review and approve before it publishes.
- The destination guides that win the AI recommendation: "wineries near Christchurch with a restaurant", "the best time to visit Waipara Valley", "a day trip from Christchurch to the wineries"
- The biodynamic and natural-wine story you are a certified authority on: what biodynamic actually means, organic versus biodynamic, and your three vineyards and their soils
- Your vintage archive brought to life: tasting notes, food pairings and cellaring for your wines, the deep, ownable content only you can write
- Pairing and food content that enriches every wine and answers the questions buyers put to AI
- Each piece written answer-first, so Google ranks it and AI quotes it, and each one yours to approve or adjust before it goes live, so it always reads like Black Estate
3The finish line: AI-ready foundations
By day 60 we have built your foundations toward the Professional AI-Ready standard (80 out of 100) across the four pillars, measured on our AEO Maturity Model with your schema validated against Google's Rich Results Test, and you have a simple framework to see your share of voice, citations, rankings and organic traffic in one place. Some brands reach the full 80 inside the sprint and most keep climbing as the content compounds. Everything we built is yours to keep.
The investment
| Investment | NZD $15,000 paid up front, or 3 monthly instalments of $6,000 (NZD $18,000 total) |
| Timeframe | 60 days: 2 weeks of foundations, then 6 weeks of content production |
| Type | Done-for-you sprint, a one-off project rather than a retainer |
| Content | 45 pieces, built and published on Notable in your voice |
| After day 60 | The engine is yours. Continue on the Notable subscription, step up to the Transformation, or run it in-house |
| What you keep | The strategy, the content, the technical work, and your calibrated Notable workspace |
What you are actually buying. Sixty days of our time is the smaller half of this. The bigger half is the system underneath it: your calibrated brand kit, your content strategy, your technical foundations and the Notable workspace that runs them. That is yours at day 60, and it keeps working whether or not you carry on with us. Most agencies bill for that engine year after year. We build it, hand it over, and you own it.
Why the sprint, not the six-month build. Our full AI & Search Transformation runs at NZD $6,000 a month over six months ($36,000, or $30,000 up front), with far greater content volume, the full authority programme and six months of us running it. The sprint does the foundational work that matters most for you, protect the migration, build the technical base, and stand up the content that wins recommendations, in 60 days for less than half that, then hands you the keys. It is the way in when the full build is not the right size yet.
After the sprint: keep the engine running
At the end of the 60 days your migration is safe, your foundations are built to the AI-ready standard, and you have a real content library plus Notable calibrated to your voice. To keep it compounding, you stay on Notable for a simple monthly subscription, around USD $500 a month. It keeps watching your AI visibility, surfacing new content opportunities and drafting them in your voice, so you can keep publishing yourself in minutes. You own the engine. We are here whenever you want a hand.
Do it yourself
Keep Notable for the low monthly fee and run it in-house in an hour or two a week, publishing in your own voice.
Do it with us
Add a light monthly support block when you want us drafting, publishing or building authority alongside you.
Step up later
If the results earn it, move up to the full six-month transformation whenever you are ready. No pressure, no lock-in.
Why you can be confident
- A checkable standard. The AI-Ready score is a documented mark out of 100 on our four-pillar AEO Maturity Model, with your schema validated against Google's Rich Results Test, so it is measurable rather than a matter of opinion. You start at 45 today and we build the foundations toward 80, and you can see every point move.
- You start from strength. Your DR 51 already leads your region. The work is content and technical foundations on top of authority most wineries would take a decade to build, which is why gains come fast.
- It reads like you. Every piece is drafted in your voice on Notable and yours to approve before it publishes, so the volume never costs you the brand you have spent nineteen years building.
- You keep everything. The foundations, the content, the baseline and your Notable engine are yours. No lock-in, no dependence on us.
What comes next
You have seen the opportunity sized on your real data. The migration is the time-sensitive piece, so the sooner we start the more of your nineteen years we lock in. Grant us Search Console access, say go, and we will confirm scope and get moving. When you are ready, reply to Ben and we will send the agreement.